Lesson from the seminar, the feasibility study of a proposed
development should comprised market appraisal, site and location analysis. Other
than the previous planning system, marketing appraisal and location analysis we are also have to analyze the market value
for development site by using the SWOT & PESTEL analysis.
The strengths and
weaknesses are internal to the company and can be directly managed by it, while
the opportunities and threats are external and the company can only anticipate
and react to them. Often, SWOT is presented in a form of a matrix as in the
illustration below:
SWOT Analysis
PESTLE is a mnemonic
which in its expanded as (Political, Economic, Social, Technological, Legal &
Environmental). It gives a bird’s eye view of the whole environment from many
different angles that one wants to check and keep a track of while
contemplating on a certain plan.
PESTEL Analysis
Tutor discuss the SWOT & PESTEL Analysis with us during
the seminar, so that we could more familiar the analysis in our proposed
development site. The market appraisal allow me grown up
the knowledge for a proposed development. This analysis could help me to
improving the consideration on "Planning Work" under the CIOB competencies framework.
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